Best Practices: Musicians on Facebook

Last week we shared an Infographic for How Musicians used Facebook in 2011, and this week we’d like to follow that up with some Best Practices for Facebook.

We’ve based these Best Practices off of the research and work we’ve done with artists big and small over the last two years. By implementing these tactics, musicians are taking advantage of the variety of opportunities on Facebook to be discovered and heard by fans from all over the world.


We plan to share more Best Practices and Tips in 2012, so please leave us a comment below and let us know what you’d like to see next!

19 thoughts on “Best Practices: Musicians on Facebook

  1. thank you, i was not aware of edge ranking! It makes us all work a little harder, but oh well. Very helpful.

    Troy Perry
    Managing Partner
    New Country Records

    • Your page. When a fan tags your page in the photo your page gains all of the benefits that we described in the slidedeck – Ex: Facebook will pick up that the fan is more engaged with the band, so Facebook will show more of that band’s content to the fan.

  2. Although I was aware of most of this info (ie how FB ranks things and how many fans actually see what you post) you’ve taught me a few new things, and really made the rest EASY to understand! Thank you for that! Look forward to more insights.

  3. cool introduction! actually i never read about facebook storys and edgerank but these tutorial introduced very easy. Superb that it’s not only advertisement for bandpage, can be used by everybody! i sound like a paid comment, haha, but i’m not. looking for more! 😉

  4. Pingback: socialweblog » Best Practices | Facebook Marketing für Musiker

  5. A lot of these methods I was already starting to implement. The edgerank is good to know though. I was wondering why some posts didn’t get as many likes as others, especially when I made a few updates a day. Very insightful!

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