Tip of the week: “Gating” tracks on your BandPage Profile

At BandPage not only are we dedicated to helping you share your music, tour dates, photos and videos with your fans but we are also dedicated to helping you make new ones.  Which is exactly what our “gating” features are meant to do.  Gating simply refers to asking a fan to take an action in order to gain access to a certain piece of content.  This action could range anywhere from “liking” your page, joining your email list or even tweeting about your new video.  In exchange for this action, a fan is given exclusive access to exclusive content like a song, video or photo.  Gating features are a great way for you to increase your number of page “likes,” help spread the word about a new song or video or gain new email addresses for your email list.  We do, however recommend being strategic when it comes to utilizing gating features.  If you are a developing artists hoping to build a fan base asking someone to “like” your page or give you their email address in exchange for the ability to stream a song may be counter-productive.  Instead, consider letting potential fans listen to your music for free.  If they like what they hear and want to own the mp3, than asking them for a page “like” or an email address in exchange for a free mp3 isn’t such too much of a stretch.  If you are an artist who has an established fan-base than you have room to be a bit more liberal with your gating.  You know fans are going to be excited to check out a new song or video so leveraging that excitement to help spread the word is a no-brainer.  Fans will have no problem tweeting or liking your page to access the new content which only helps grow your social reach.  Gating is a powerful feature, so use it wisely and experiment to see what works best for you.

In case you’ve been out of the “gating” game for awhile or just new to it, below is a quick refresher on how to set up “Like to listen”, “Like to download”, “Tweet to download”, and “Join Mailing list to download”.  Enjoy!

Set your tracks to be “Like to listen”:  This feature is specific to the BandPage App on Facebook so to access it you will need to go through the “Facebook” tab in the BandPage editor.

Step 1:  Sign in to www.bandpage.com using your Facebook credentials and select the Facebook Page whose BandPage App you would like to edit.  Once you have clicked into the appropriate Facebook page, scroll up the navigation bar and click on the “Connect To…” tab.

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Step 2:  Once you are in the “Connect To” Editor you will need to click on the “Facebook” menu located to the left of your banner then click “Tools.”

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Step 3:  Next select the track(s) that you wish to gate with “Like to listen” by clicking on them in your music player.  A dialogue box will pop up with the option to have “no action required” or to “like page”. Choose “like page” and then save by clicking outside the box or clicking “Done.”

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Now your fans will be required to “like” your page in order to stream your music!

Gating Your Tracks for “Like to download”, “Tweet to download”, or “Join Mailing List to Download”: Keep in mind that these features are all a part of our Plus package so you will need to be a Plus Subscriber in order to access them. To check your BandPage’ status or to upgrade, please visit www.bandpage.com/upgrade 

Once your BandPage is upgraded you can access these features by going to the “Create Your Profile” tab in the BandPage editor.

Step 1:  Once again sign in to www.bandpage.com and select the Facebook Page whose BandPage you would like to edit.  By default you will land in the “Create Your Profile” tab and from there you can access the “Music” menu on the left side of the screen.

Step 2:  Select the track(s) that you wish to have gated for downloads by clicking on the wrench icon.  A dialogue box will pop up with a number of different editing options.  To access the gated download features, you will need to click on the arrow underneath the “Download unlock Actions.”   From there you will be able to choose “like to download” which requires a fan to “like” your page before being able to download your track.  A “Join mailing list” option which requires a fan to give you their email addresses in exchange for a free download (great for building your own mailing list.)  And a “tweet” option which requires a fan to share your BandPage via twitter if they wish to download the track.

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Please Note: If you choose “Join Mailing List to download” you will need to make sure that you have activated the email capture for your BandPage on Facebook.  If this is not activated, then fans won’t be able to download the track.

If you have any questions or need a little more help setting this up, you can visit our Help Center or contact us directly at Support@bandpage.com!

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