A few months ago, we quietly launched BandPage Experiences, a new marketplace that enables artists to create, sell and fulfill unique and memorable interactions with their fans. Musicians including Stars, Slightly Stoopid, George Clinton (Parliament/Funkadelic), Dada Life, Collie Buddz, stic.man of Dead Prez and more are already successfully using BandPage Experiences to help monetize fan relationships in a manner that is authentic but more importantly also deepens their fans engagement. We wanted to take a moment and explain our thinking behind this exciting new concept.
Why Experiences? We believe there’s an opportunity for musicians to make a better and more sustainable living by offering fans something more than just merch or CDs. Experiences are a one-of-a-kind chance for you and your fans to connect in a direct and more personal way. Nielsen announced at SXSW 2013 that there is $450 million to $2.6 billion in unrealized revenue in the form of better tailored experiences for fans. “Fans want more,” said Barara Zack, Chief Analytics Officer at Nielsen Entertainment Measurement. “There is an unmet need there. There is a desire to engage at a different level than what they have.”
And that’s exactly what we’re helping artists do.
Our goal as a company has always been to create new revenue streams and drive higher fan engagement for artists and this is the next logical step. BandPage Experiences answers a fundamental question: there are many different kinds of music fans, from casual listeners and established fans to superfans. So why sell everyone the same products — t-shirts, tickets, CDs or downloads? Our platform lets musicians list anything they want, which translates into the flexibility to tailor different experiences to different types of fans.
A number of our launch artists have already experienced a great deal of success using the BandPage Experiences platform and have had the chance to engage and learned a ton about their fan base along the way. Here are just a few of the great examples we have seen thus far.
- Sit in on a recording session with Stars – Sold out, $200 each
- “Audio-graphed” digital copy of new album by The Postelles – Sold out
- Exclusive first edition vinyl test press from Sleeping At Last – Sold out, $150 each
- A song made for you from your own sounds, by Múm – Sold out, $1,500 each
- Exclusive pre-show listening party with Issues – $30 each (made over $5,000 in two weeks)
- Song Collaboration with stic.man of Dead Prez – Sold out, $800 each
- Handwritten Lyric Sheets from River City Extension – Sold out, $25 each
- Production Lessons with Jack Conte – Sold out, $100 each
BandPage Experiences and the artists using it have received a great deal of positive press in major music publications. USA Today loved the idea of The Octopus Project teaching their fans how to play the theremin. MTV, Billboard, The Next Web and more have also given shoutouts to other launch artists including Zakk Wylde, Black Veil Brides and Parliament Funkadelic.
We believe this can fundamentally change the way you make a living, and allow you to do more of what you love. We will be in Beta for bit longer but are looking for forward thinking artists who want to navigate these new fan engagement waters with us and create some memorable memories for their fans in the process. You can sign up Beta access now inside the BandPage Editor. We’d love to hear from you.