Now that you know how to promote your BandPage Experiences on Facebook and Twitter, our third post in this series will cover how to promote your Experiences on YouTube, both on your channel page and on your individual videos.
Promoting on YouTube
YouTube recently announced the YouTube One Channel, a redesigned layout for your YouTube account. You can promote your BandPage Experiences URL on your YouTube banner so that fans visiting your YouTube (in addition to your individual videos) will click through to them. Below is a screenshot of how to edit the links that show up on your banner.
BandPage is also an official YouTube Merch Annotations partner, which means that you can link out to your BandPage Experiences directly from within your videos. Annotations show up to your fans right when they are immersed in your video, so it’s the perfect place to promote your Experiences. It’ll show up as a transparent box that hovers over your video, like in Jack Conte’s video below:
- Keep your tone genuine and excited. This is an opportunity for you to reward your fans and give them a chance to get closer to you.
- Always have a call to action. Jack Conte’s annotation gives the viewer a clear action step by telling them to buy his experience if they want to learn how to play the Ableton like him.
- Show your fans what they’re getting. Whether in the video content itself like Jack did or in the annotation details, show your viewers what they’re getting. If it’s lessons, show off your skills. If it’s a meet and greet, show off your personality.
- Your account needs to be enabled for monetization, your channel must be verified, and you should be in good standing to use Merch Annotations. See these settings on your Channels account features page.
- Get started with Annotations
- Set up YouTube Merch Annotations
- Set up YouTube One Channel
For our other posts on how to promote your BandPage Experiences: