Promoting Your BandPage Experiences: Part 3 – YouTube

Hey Musicians,

Now that you know how to promote your BandPage Experiences on Facebook and Twitter, our third post in this series will cover how to promote your Experiences on YouTube, both on your channel page and on your individual videos.

Promoting on YouTube

YouTube recently announced the YouTube One Channel, a redesigned layout for your YouTube account. You can promote your BandPage Experiences URL on your YouTube banner so that fans visiting your YouTube (in addition to your individual videos) will click through to them. Below is a screenshot of how to edit the links that show up on your banner.

How to set up your YouTube One Channel

BandPage is also an official YouTube Merch Annotations partner, which means that you can link out to your BandPage Experiences directly from within your videos. Annotations show up to your fans right when they are immersed in your video, so it’s the perfect place to promote your Experiences. It’ll show up as a transparent box that hovers over your video, like in Jack Conte’s video below:

 Jack Conte's Experiences Promotion on YouTube

Best Practices:

  • Keep your tone genuine and excited. This is an opportunity for you to reward your fans and give them a chance to get closer to you.
  • Always have a call to action. Jack Conte’s annotation gives the viewer a clear action step by telling them to buy his experience if they want to learn how to play the Ableton like him.
  • Show your fans what they’re getting. Whether in the video content itself like Jack did or in the annotation details, show your viewers what they’re getting. If it’s lessons, show off your skills. If it’s a meet and greet, show off your personality.

Resources

For our other posts on how to promote your BandPage Experiences:

Part 1: Facebook | Part 2: Twitter | Part 4: Mailing List | Part 5: Word of Mouth

One thought on “Promoting Your BandPage Experiences: Part 3 – YouTube

  1. Pingback: Promoting Your BandPage Experiences: Part 1 – Facebook | The BandPage Blog

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