In this post we’ll cover how to promote your BandPage Experiences to your Superfans through your mailing list. To recap, we’ve been publishing a series of posts on different channels you can promote your Experiences through, and showcasing examples of how other successful musicians have done it. We are now approving submissions to join our BandPage Experiences closed beta – just log into your BandPage editor, choose the artist you want to submit and navigate to the BandPage Experiences tab on the left hand navigation.
Your mailing list houses your most passionate fans – these are fans who want to hear from you and interact with you. Email your mailing list to tell them that they now have a chance to engage more deeply with you through BandPage Experiences.
- Keep it short: People’s attention spans are short. Keep your email text short and sweet, and more fans will read through the whole thing.
- Give clear action steps: Tell your readers what to do next. If you’re promoting your BandPage Experiences, then action steps like “Buy them before they run out!” or “Check them out now” will point fans towards your goal of getting them to look at your Experiences page and buying an Experience.
- Track your emails: Use trackable links like bit.ly or shortURL so you can track and measure the amount of traffic you are generating with your post, and optimize your message based on performance.
An example from Ryan from Sleeping at Last is below. He keeps his tone genuine and lighthearted throughout his whole email to his fans. He describes each experience in detail, and gives the context behind them.
After he sent this email to his mailing list, his Experiences sold out and he had to add more. The takeaway is that as a musician, you should know where your strongest group of fans are – and it will differ for each artist. In general, if you have a mailing list then it should contain your strongest fans who want to hear from you and deepen their relationship with you.
Thanks for reading this installment about promoting to your mailing list! Be sure to tune in for our next and final installment, promoting your Experiences through word-of-mouth.