Make pre-releases count

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More and more we’re seeing pre-release orders out in the wild, packaged in ways to encourage customers and fans to support their favorite musicians.  If it’s good enough for Jay-Z, it’s worth a try.

BandPage Experiences is the perfect platform to add and track pre-release options to your fans and their friends.

Here are a few tips in lining them up:

Offer a variety of pre-release packages
From digital downloads to limited-edition posters, give your fans a mix of packages to choose from at a variety of price points.

Get crafty
Try hand lettering your posters, including signed swag or creating cool one off items to make the packages extra special and worth the early buy in.

Partner up
Obviously not everyone can swing a multi-national corporation to support your release, but maybe a local friendly merchant will throw in your favorite snack or a cool accessory.

Get the word out
Set up a simple outline to post across social networks and your mailing list, and be sure to mention pre-orders in interviews.

Spread the fan love
Encourage your fans to spread the word too – sharing images or reviews of your newest release. Like, re-share and comment on their posts. Virtual high fives everywhere!

What are we missing? We know there’s some major knowledge out there on making the most of pre-releases. Let us know in comments!

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