Choosing Experiences to Offer

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We’ve compiled a list of tips for determining what to offer your fans with Experiences:

  • Come up with multiple Experiences that appeal to different levels of fans – your casual listeners looking to learn more versus your superfans.
  • Set different price points and combine physical and digital offerings to appeal to different types of fans in all locations.
  • Include a tangible good – a physical item to help fans mark the occasion, like a setlist, unique photo opportunity, or exclusive, signed merchandise.
  • Incorporate things outside of music that you’re passionate about to engage fans in a new and exciting way. Are you interested photography, art, design, or food? Include an opportunity to share this passion with your fans.

Screen Shot 2013-11-21 at 4.17.54 PMAnything we’ve missed? Let us know in the comments!

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