Promoting Your BandPage Experiences: Part 5 – Word of Mouth

Hi Musicians,

We’ve covered a number of different ways for you to promote your BandPage Experiences over the past week – the main takeaway is that there are many different ways and mediums to promote on. Take a look at your own fan base and think about where your most engaged fans are concentrated, then focus your energy there. Today we’ll be covering in-person / word of mouth promotion and what you can do when you’re with your fans in real life.

Part 1: Facebook | Part 2: Twitter | Part 3: YouTube | Part 4: Mailing List

Promote your BandPage Experiences at your live shows or whenever you’re in front of your fans. It’s an opportunity to reach a group of passionate fans who will be your evangelists and help spread the word.

Example: “Hey guys! I’m so glad you came out tonight to see me – it really means a lot. If you’re hungry for more, I have some XXXX up on my BandPage Experiences store. There are only a few left so you should grab them while they’re still up! Tell all your friends!”

Now you have a sense of all the things you can do to promote your Experiences after you set them up. We recommend posting where you have the highest concentration of fans who are likely to buy your Experiences. This often times means posting on your social networks first, in order of ones with the most fan count. The main point to remember is to make a compelling offer and take the time to promote your BandPage Experiences once you set them up!

Well, that’s it for our BandPage Experiences blog series on promoting your offers! Stay tuned for a post soon about how to structure a great offer – we’ll cover pricing, quantity, descriptions, and all that good stuff.

Promoting Your BandPage Experiences: Part 3 – YouTube

Hey Musicians,

Now that you know how to promote your BandPage Experiences on Facebook and Twitter, our third post in this series will cover how to promote your Experiences on YouTube, both on your channel page and on your individual videos.

Promoting on YouTube

YouTube recently announced the YouTube One Channel, a redesigned layout for your YouTube account. You can promote your BandPage Experiences URL on your YouTube banner so that fans visiting your YouTube (in addition to your individual videos) will click through to them. Below is a screenshot of how to edit the links that show up on your banner.

How to set up your YouTube One Channel

BandPage is also an official YouTube Merch Annotations partner, which means that you can link out to your BandPage Experiences directly from within your videos. Annotations show up to your fans right when they are immersed in your video, so it’s the perfect place to promote your Experiences. It’ll show up as a transparent box that hovers over your video, like in Jack Conte’s video below:

 Jack Conte's Experiences Promotion on YouTube

Best Practices:

  • Keep your tone genuine and excited. This is an opportunity for you to reward your fans and give them a chance to get closer to you.
  • Always have a call to action. Jack Conte’s annotation gives the viewer a clear action step by telling them to buy his experience if they want to learn how to play the Ableton like him.
  • Show your fans what they’re getting. Whether in the video content itself like Jack did or in the annotation details, show your viewers what they’re getting. If it’s lessons, show off your skills. If it’s a meet and greet, show off your personality.

Resources

For our other posts on how to promote your BandPage Experiences:

Part 1: Facebook | Part 2: Twitter | Part 4: Mailing List | Part 5: Word of Mouth

Promoting Your BandPage Experiences: Part 2 – Twitter

Hi Musicians,

We’re back! To recap, this is part 2 of 5 of a series of blog posts on how to promote your BandPage Experiences. Part 1 covered different promotion tactics on Facebook, and this next post in the series will cover how to promote your Experiences to your Twitter fans.

Part 1: Facebook | Part 3: YouTube | Part 4: Mailing List | Part 5: Word of Mouth

Promoting on Twitter

Twitter is great for connecting to your fans in real-time, in your own voice. Write an engaging post about your experiences (keep it to 140 characters!), and prompt your fans to favorite, retweet, and click through to buy your experience right when they see your tweet. Retweeting is especially important because it expands the reach of your tweet to your fans’ followers.

Quick Tip! We suggest using trackable links like bit.ly or shortURL so you can track and measure the amount of traffic you are generating with your post, and optimize your message based on performance.

Best Practices:

  • Take Advantage of Twitter Lingo: Make good use of hashtags (#) to have your tweets show up in searches and mention other users (@) whenever applicable so that the maximum number of people will see your tweet.
  • Images and Media Get Clicks: Tweets with images get twice the amount of engagement as ones without. Examples:
    • George Clinton from Parliament Funkadelic makes great use of hashtags here, making his tweet show up to people who are searching for Oakland or Sacramento events on Twitter. He also conveys the concept of scarcity well in this tweet, making his followers act fast due to quantity running out.
    • George Clinton's Tweet about BandPage Experiences
  • Have Friends and Fans Retweet You: Increase your reach by having people you know share your tweet with their own followers by retweeting you.
  • Interact With Your Fans: Thank them for buying your Experience, answer their questions, give them a shoutout and more. Example from The Octopus Project:
    • The Octopus Project Retweets a Fan

Advertising on Twitter

  • Promoted Tweets: Select specific tweets to promote to your fans and increase the number of people who see it. You can choose to target your fans and/or fans of other bands you’ve toured with before or are similar in sound. Get started now at ads.twitter.com.

Twitter Advertising Resources:

Check out Part 1 of this series, which covers how to promote your BandPage Experiences on Facebook.

Promoting Your BandPage Experiences: Part 1 – Facebook

BandPage Experiences has been live for almost a few weeks now and we’re already learning a lot about what makes a good Experience tick.  We are finding that the best Experiences are not only exclusive and unique, but are also priced affordably and time limited.  It’s important to keep those factors in mind when developing your own Experiences.

In this upcoming series of 5 posts we are going to cover how and where to promote and market your Experience(s) once you have decided on what to offer your fans. This first post focuses on all the different ways you can share them on Facebook. Our next 4 posts will cover Twitter, YouTube, your mailing list, and good old word-of-mouth.

Part 2: Twitter | Part 3: YouTube | Part 4: Mailing List | Part 5: Word of Mouth

Promoting on Facebook

There’s no doubt that a musician should be active on Facebook – after all, it boasts over 1.06 Billion users, people are spending large parts of their day browsing it, and it’s one of the biggest sites where you can find fans. If you have the highest number of fans here, this should be the first place you go to promote your newly published Experiences.

Facebook is a great platform for posting rich media messages to your fans. It supports links, videos, photos, text, and more – which makes it ideal for promoting your Experiences. We recommend posting a short and genuine message to your fans, letting them know that you created an Experience for them.

Quick Tip! We suggest using trackable links like bit.ly or shortURL so you can track and measure the amount of traffic you are generating with your post, and optimize your message based on performance.

Different WAYS TO POST

Facebook supports links, videos, photos, text, and more. Mix and match different media in your posts to see what works for you and your fans. Below are some live examples of different ways to post on Facebook.

  • Embed the BandPage Experiences Link
    • Promote either your individual experience or your entire experiences page, depending on what your goals are and how many experiences you have.
    • Example: George Clinton from Parliament Funkadelic wanted to post about one of his shows in Sacramento, so he shared his individual experience page with a message aimed at his Sacramento fans.
    • George Clinton & P-Funk BandPage Experience
  • Post a Related Photo
    • Take a screenshot or post an image related to your BandPage Experience, and link to  the experience in the text description. Images grab fans’ attentions quickly and they’ll be more likely to click through. Example: Slightly Stoopid below
    • Slightly Stoopid BandPage Experience Promotion
  • Write a Genuine Message
    • Tell the story behind your offer; give some background; reach out to your fans in an engaging way. You can pair this with any kind of media – a photo, link, or video. Lay Low pairs her message with a link to her Experience in the example below.
  • Lay Low BandPage Experiences Promotion

Best Practices

  • Include Rich Media: Rich media posts are more likely to show up in fans’ news feeds and get clicked on. Photo posts are especially eye-catching and engaging.
  • Your Message Should Come From You: Fans respond more when your message is genuine and non-salesy. It’s always good to give your fans a story or more context by answering:
    • What are you offering?
    • What’s the story behind it?
    • Why is it cool and unique?
  • Give An Action Step: Every post should have an action step attached to it – “Check out my awesome offer!”, “Buy now before they’re sold out!” or “Go now – only 10 available!” are all good examples.
  • Always Be Optimizing. Watch the traffic and engagement you’re driving from each of your posts, and optimize towards the ones that are showing results. For example if adding an action step like “Check it out now!” is getting you a lot of clicks, then keep going with that. Different ways to optimize:
    • Time / Day of post
    • Action step in post
    • Type of media posted
    • Geographic location / types of people the post is targeted at (if you’re running ads)
  • “Star” Important Posts: You can star posts on your Timeline by hovering over the star shape on the top right corner. Starring posts makes them twice as wide and will draw your fans’ attention. Example: The Postelles below
  • The Postelles' Facebook post

Advertising on Facebook

If your post on Facebook didn’t generate the number of views or sales you wanted, Facebook offers some great advertising options.

  • Promoted Page Posts: Select a specific post on your page or automatically promote your most recent post to increase the number of your fans or friends of your fans it reaches. Example: Brian Fuente can promote his post to his fan base, and select his budget and reach.
  • Brian Fuente Promoted Post on Facebook
  • Facebook Ads: Ads run along the right-hand side of a fan’s page. You can customize the message and image, as well as link off Facebook to your BandPage Experiences link. You can also target your ad to specific users by age, geographic location, other pages they’ve “liked”, and more.

Facebook Advertising Resources:

To recap, there are a number of different ways you can post about your Experiences on Facebook – links, text, photos, videos, and more. We recommend 1. writing a genuine message with a strong action step, 2. using strong visuals by posting media and/or “starring” your posts, and 3. looking at your viewership and clickthrough rates for posts and optimize towards the types that are successful. Ads are also an option if your posts aren’t reaching as many people as you’d like. Feel free to comment below if you have any questions you’d like us to answer!

And of course, log into your BandPage editor now to request access to our Experiences beta program.