Double Your Photo Activity to Double Your Fan Engagement

Are you on Instagram? Do you post photos to your Facebook Page?

Recent studies have shown that Facebook posts with photos get 53% more likes than posts without imagery.

We’ve seen a bunch of musicians successfully use visuals to up the excitement level, turning fans into superfans. It also brings other fans into the mix, giving them a taste of what they could take part in next time.

After each Anberlin Meet & Greet with their fans, they posted a group photo from the Experience and tagged each person they were hanging out with. Amazing follow up and post-Experience activity to really solidify the relationship with your new superfan. Check out the nearly 1,000 likes!

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Easton Corbin posted a Facebook album of his kayak tour with 5 VIP fans in Chicago, making a lasting memento for fans, long after the Experience was over.

In case you aren’t convinced yet how photos benefit your fans’ experiences, here are three reasons you should incorporate more photos into your daily social activity and experience with fans:

1) Your fans will engage more with your content across the web.

2) It’s a chance for you to build a better relationship with fans and create more lasting memories.

3) If you’re tagging fans that were there with you at the Experience or at your show, it’s great content that they’ll share with their social networks.

Get started with your own custom Experiences today – just email us to access to the beta.

Festivals Galore: Engage Fans on the Ground

We’re in the midst of the magical music festival season and amped to see the creative ways musicians are using BandPage Experiences to engage with festival-goers and fans.

Last week, we saw the Sunset Strip Music Festival in Hollywood providing a venue for Street Drum Corps to have blast with fans – from side-stage access to face painting with the band.

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With Outside Lands coming up in San Francisco, a few bands are taking the opportunity to meet and greet fans at the PayPal Patio. To top it off, they are offering proceeds from this Experience to benefit local charities like the San Francisco Rock Project.

There are still a few passes left – they are going quick so head over and grab one to get access to this awesome Experience this weekend!

YouTube Playbook Guide (The Cliffs Notes)

Last week YouTube was nice enough to release a 40 page “creators guide” for musicians advising them on the best ways to leverage YouTube to build a loyal and engaged fan base.  In case you don’t have the time or energy to dig through all 40 pages we were kind enough to create our own bulleted list of what we considered to be some key takeaways.  For those of you who want to dig a little deeper, you can check out the rest of the guide here.  Enjoy!

Optimize for Better Discovery

1. Get Your Metadata Working for You:  First things first, don’t forget to lead with the song title, artist name [your name] and album title in the title of your video.  And be sure to include heavily searched terms as well.  If you have a famous guests on the song, be sure to include their name.  If you cover a song, be sure to include the name of the artist whose song you covered.  Remember, most people find music channels through search results, so optimizing your videos for discovery is key.

2. Tag Tag Tag: Tag as many terms that are relevant to your video as you can.  Use both general and specific key words.

3. Use An Intriguing Thumbnail:  Be sure to choose a thumbnail that is compelling.  You want people to want to know what is happening in your video so choose something that invites curiosity.

4. Descriptive Description: Take advantage of the real estate under video description to include calls to action like “click to buy here” or “view new video here.”  Be sure to include new album release date, up coming concert dates, links to socials, digital store, etc.

5. Take Advantage of Annotations: Annotations have a few important uses.  First, you can add annotations to your older videos to direct fans to your newest video.  Or you can add an annotation to a new video encouraging fans to check out your other videos so they can get to know you as an artists better.  On top of that, you can use annotations to promote your licensed merchandize directly in your videos.  Just don’t forget to leverage your top performing videos!

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6. Choose a Layout that Meets Your Needs: A single channel layout makes it easy for you to target announcements to specific groups of fans and encourage fans to help shape your content.   A single channel layout will include all of your curated content, live performances and official videos on a single channel.  A multi-channel layout allows you to separate your content into different channels.  You can upload official music videos onto your main channel and your favorite music, live performances, funny videos, etc to a different one.  This makes it easy for your fans to find exactly what they are looking for.

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Releasing an Album or Song

7. Not One but TWO Videos:  If you are going to use YouTube to release a new song, they highly recommend you create both a lyric and an official music video.  Lyric videos are easier to make and will help build buzz for when you do drop your official music video.  Lyric videos also help your fans connect with your music by getting them more acquainted with your message and words.  For many people, lyrics can make or break a song.

8. Leverage the Community: Get your fans to particpate in this intimate process with you.  Ask them for their feedback and thoughts on your song. Enourage them to comment, share and subscribe to your channel.  You can even ask them to create re-mixes or covers of your song and share them with you.

9. Use Data: Be sure to pay close attention to the regions that are driving the most traffic to your channel.  Examine your traffic sources.  Are there any specific blogs or sites that are driving a significant amount of traffic?   Use this data to help determine where to hold live events, interviews, reach out to the local press, etc.

Engage With Your Fans

10. Exclusive Perks: A great way to keep your fans engaged is to offer them exclusive perks.  Give your fans and subscribers first crack at new tracks, behind-the-scenes video clips or even concert tickets.  Leverage  annotations and/or your video descriptions to help promote them.

11. Q&A: YouTube recommends dedicating one day a month to holding a live Q&A or Google Hangout session with your fans.   Take questions, talk about new projects you’re working on and just hang out.   Your fans will appreciate the opportunity to spend quality time with you and you’ll continue to gain new YouTube followers in the process.  A win-win.

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Overview: About BandPage Experiences

Hey Musicians,

A few months ago, we quietly launched BandPage Experiences, a new marketplace that enables artists to create, sell and fulfill unique and memorable interactions with their fans.  Musicians including Stars, Slightly Stoopid, George Clinton (Parliament/Funkadelic), Dada Life, Collie Buddz, stic.man of Dead Prez and more are already successfully using BandPage Experiences to help monetize fan relationships in a manner that is authentic but more importantly also deepens their fans engagement.  We wanted to take a moment and explain our thinking behind this exciting new concept.

Why Experiences? We believe there’s an opportunity for musicians to make a better and more sustainable living by offering fans something more than just merch or CDs. Experiences are a one-of-a-kind chance for you and your fans to connect in a direct and more personal way. Nielsen announced at SXSW 2013 that there is $450 million to $2.6 billion in unrealized revenue in the form of better tailored experiences for fans. “Fans want more,” said Barara Zack, Chief Analytics Officer at Nielsen Entertainment Measurement. “There is an unmet need there. There is a desire to engage at a different level than what they have.”

And that’s exactly what we’re helping artists do.

Our goal as a company has always been to create new revenue streams and drive higher fan engagement for artists and this is the next logical step.  BandPage Experiences answers a fundamental question: there are many different kinds of music fans, from casual listeners and established fans to superfans. So why sell everyone the same products — t-shirts, tickets, CDs or downloads? Our platform lets musicians list anything they want, which translates into the flexibility to tailor different experiences to different types of fans.

A number of our launch artists have already experienced a great deal of success using the BandPage Experiences platform and have had the chance to engage and learned a ton about their fan base along the way. Here are just a few of the great examples we have seen thus far.

BandPage Experiences and the artists using it have received a great deal of positive press in major music publications.   USA Today loved the idea of The Octopus Project teaching their fans how to play the theremin. MTV, Billboard, The Next Web and more have also given shoutouts to other launch artists including Zakk Wylde, Black Veil Brides and Parliament Funkadelic.

We believe this can fundamentally change the way you make a living, and allow you to do more of what you love.  We will be in Beta for bit longer but are looking for forward thinking artists who want to navigate these new fan engagement waters with us and create some memorable memories for their fans in the process.  You can sign up Beta access now inside the BandPage Editor.  We’d love to hear from you.