Get Your Tour Dates To Show Up In Google Search Today With BandPage

Our goal as always is to help musicians generate more revenue and grow their fanbase.  We are very excited to announce that we have partnered with Google to display your show dates when anyone searches for you.  This partnership with Google will help more fans find out about your shows, leading to more ticket sales and, ultimately, more revenue in your pocket.  As long as you are using the BandPage show widget to power your show section on your official website, Google will display your upcoming tour dates to anyone searching for you on Google Search.

Here is a step by step video showing you how make sure your BandPage is powering tour dates on Google.

Here’s how it works: when you install a BandPage Shows Widget on your official website, Google will pull in the dates from that Widget and display them next to search results for you and your band.  This display is called the “Knowledge Panel” and your events  looks like this:

google upcoming events

If a fan clicks on one of the dates in the Knowledge Panel, a new screen appears highlighting details about the show and noting that the information is coming from your official website.  It looks like this:mowglisdatebox.png

To control these results, you just need to install a BandPage Shows Widget on your official website.  These widgets are highly customizable so they look great.  Creating and installing them is a snap (the video above shows just how easy it is).  After you’ve done that, anytime you add a new show to your BandPage Profile, it will automatically update on your website and get picked up by Google’s Knowledge Panel.

It’s important to note that Google will only pull in this information if you install a BandPage Shows Widget on your official website, so log in to your BandPage account and set up your widget on your website today to take advantage of this incredible opportunity (see Google’s official blog post about it here).

We are very excited to partner with Google to give you the power to make sure more of your fans know about your shows and buy more tickets, ultimately generating more revenue for you!

We’re partnering with Live Nation

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Starting today, we’re partnering with Live Nation, the world’s leader in live entertainment, to integrate artists’ BandPage profiles into Live Nation’s extensive event and artist information. This will deliver greater depth to artist profiles and information to Live Nation’s online and mobile destinations. The integration will begin appearing on Live Nation websites and mobile apps in December. 

This is all part of our mission to revolutionize the music industry, empowering artists, like you, to engage more fans, in more meaningful ways, and enable you to make more money. 

You’ll be able to easily update your profile through BandPage, then, within minutes, this information – from bios to photos – will be seamlessly updated across Live Nation’s online properties and mobile apps. 

Go on, update your bio now. 

Bringing BandPage to the IMAs

More exciting news for bands this week – connect your BandPage to the Independent Music Awards to easily submit to be considered for the 13th annual awards.

“The Independent Music Awards connects artists and their music to radio promotion, sales, performance, international distribution and other relevant opportunities that reach millions of passionate music fans and industry gatekeepers.

The IMA program is for artists who are dedicated to making their living by making music. Submissions are judged for their unique artistry and originality, not press clippings or record sales.”



Submissions are open for the next three months so be sure your BandPage information is polished and up to date before connecting. Once your page best reflects your band, click the IMAs on your Connect to… tab. BandPage Connect streamlines your IMA entry experience by allowing you to bypass the registration process and go directly to the program’s submission platform.

Good luck!

BandPage Partners With Ning To Help Musicians Build Fan Communities

BandPage is pleased to welcome Ning.com to our growing family of Content Syndication Partners.  Used by artists like Linkin Park and Plain White T’s, Ning.com is a community-based platform that makes it easy for musicians to launch their very own social network site in the matter of minutes.

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BandPage teamed up with Ning with a single goal in mind: to deliver a number of robust community site features to those musicians that are ready to go beyond Facebook, a static website or blog and let their biggest fans take center stage. Unlike other social platforms, Ning lets bands and fans connect, converse, and create content together through tools such as band- or fan-led blogs, forums, photo sections, and more.  Plus, Ning gives musicians complete ownership and control of their branded online communities where they can nurture, cultivate, and empower their loyal followers.

Our new BandPage/Ning integration makes it easy for you to pull all of your different social networks and properties together under one roof where fans can follow your various social feeds, stay up to date with your latest blog content as well as participate in fan forums with other fans.  And instead of building your site from scratch, any musicians with a BandPage Account can automatically shift and syncing their BandPage content with their Ning site using our “BandPage Connect” technology.  Connecting your BandPage account automatically syncs all of your BandPage content, including your music, tour dates, photos, videos and About info to your Ning-powered site.  You can then choose to alter the design of your site by uploading your own header and background images and making the necessary adjustments to the font and color.  It’s that simple.

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For those of you who want to engage with their fans on a deeper level, you can take advantage of the power and flexibility of Ning 3.0 to add features and custom pages on the fly: fan photo section, individual band member blogs, a private street team forum, contests, and more.  Dada Life’s Ning-powered site, Dada Land, allows Citizens (fans) to climb the member ranks and become Dad Land Ambassadors by completing a certain number of missions. The possibilities are endless.

Our very own Chris Wiltsee, Sr. Director of Business Development, had this to say about our unique partnership, “bands want feature-rich flexible social networks and are eager to integrate their unique content into those networks. Ning is clearly striving to meet this need and BandPage is pleased to welcome Ning into its growing base of content partners.”

Check out just how easy it is to quickly incorporate your BandPage profile into your Ning social site in the video below and try it for free by going to www.ning.com/bandpage and clicking the BandPage Connect button.

Connect Your BandPage Content with Ning from Ning on Vimeo.

Tip of the week: Adding SoundCloud tracks to your BandPage Profile

It has come to our attention in recent weeks that some of you have had trouble getting SoundCloud tracks into your BandPage Profile. After some investigating we’ve discovered that there is a common misunderstanding amongst many of you BandPagers so we are here to help clarify a few things.  First and foremost,uploading a track from your computer and adding tracks from SoundCloud are essentially the same thing. Both processes require that you sync your BandPage Profile to a SoundCloud account.  However, the processes for doing so are a bit different.

Adding Tracks From SoundCloud:

When you click to add tracks from your SoundCloud account, you must first go through the process of syncing an existing SoundCloud account to your BandPage Profile. If you haven’t already sync’ed your SoundCloud account, you will be asked to log into SoundCloud using your SoundCloud credentials.  Once you have logged in, the list of the tracks currently in your SoundCloud library will pop up.  If there are tracks that aren’t already in your BandPage profile, you will have the ability to add them here.  Adding new tracks is as simple as clicking the check boxes next to the tracks you would like to add.  Once you have finished selecting your tracks, click “Next” and you are good to go!

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Uploading Tracks From Your Computer:

When you click to upload from your computer, it technically still requires you to connect to your SoundCloud account. We provide this option as a way for you to set up a SoundCloud account quickly and easily – essentially skipping the step of having to go to SoundCloud.com first.  This is helpful for those musicians that don’t yet have a SoundCloud account.  By adding a track via your computer, you are able to quickly create a SoundCloud Account and immediately starting add tracks to your BandPage Profile.

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It is important to remember that your BandPage Profile can only be connected to one SoundCloud account at a time. If you try to upload from your computer when you have already added tracks from your SoundCloud account, it won’t work. Similarly, if you try to connect to a SoundCloud account when you have already uploaded from your computer, this won’t work either. You need to either consolidate your music to one SoundCloud account, or disconnect the current account so that you can connect to the new one created by uploading from your computer. If you wish to disconnect or reset your SoundCloud account, you can learn how from this helpful article in our Help Center.

YouTube Playbook Guide (The Cliffs Notes)

Last week YouTube was nice enough to release a 40 page “creators guide” for musicians advising them on the best ways to leverage YouTube to build a loyal and engaged fan base.  In case you don’t have the time or energy to dig through all 40 pages we were kind enough to create our own bulleted list of what we considered to be some key takeaways.  For those of you who want to dig a little deeper, you can check out the rest of the guide here.  Enjoy!

Optimize for Better Discovery

1. Get Your Metadata Working for You:  First things first, don’t forget to lead with the song title, artist name [your name] and album title in the title of your video.  And be sure to include heavily searched terms as well.  If you have a famous guests on the song, be sure to include their name.  If you cover a song, be sure to include the name of the artist whose song you covered.  Remember, most people find music channels through search results, so optimizing your videos for discovery is key.

2. Tag Tag Tag: Tag as many terms that are relevant to your video as you can.  Use both general and specific key words.

3. Use An Intriguing Thumbnail:  Be sure to choose a thumbnail that is compelling.  You want people to want to know what is happening in your video so choose something that invites curiosity.

4. Descriptive Description: Take advantage of the real estate under video description to include calls to action like “click to buy here” or “view new video here.”  Be sure to include new album release date, up coming concert dates, links to socials, digital store, etc.

5. Take Advantage of Annotations: Annotations have a few important uses.  First, you can add annotations to your older videos to direct fans to your newest video.  Or you can add an annotation to a new video encouraging fans to check out your other videos so they can get to know you as an artists better.  On top of that, you can use annotations to promote your licensed merchandize directly in your videos.  Just don’t forget to leverage your top performing videos!

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6. Choose a Layout that Meets Your Needs: A single channel layout makes it easy for you to target announcements to specific groups of fans and encourage fans to help shape your content.   A single channel layout will include all of your curated content, live performances and official videos on a single channel.  A multi-channel layout allows you to separate your content into different channels.  You can upload official music videos onto your main channel and your favorite music, live performances, funny videos, etc to a different one.  This makes it easy for your fans to find exactly what they are looking for.

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Releasing an Album or Song

7. Not One but TWO Videos:  If you are going to use YouTube to release a new song, they highly recommend you create both a lyric and an official music video.  Lyric videos are easier to make and will help build buzz for when you do drop your official music video.  Lyric videos also help your fans connect with your music by getting them more acquainted with your message and words.  For many people, lyrics can make or break a song.

8. Leverage the Community: Get your fans to particpate in this intimate process with you.  Ask them for their feedback and thoughts on your song. Enourage them to comment, share and subscribe to your channel.  You can even ask them to create re-mixes or covers of your song and share them with you.

9. Use Data: Be sure to pay close attention to the regions that are driving the most traffic to your channel.  Examine your traffic sources.  Are there any specific blogs or sites that are driving a significant amount of traffic?   Use this data to help determine where to hold live events, interviews, reach out to the local press, etc.

Engage With Your Fans

10. Exclusive Perks: A great way to keep your fans engaged is to offer them exclusive perks.  Give your fans and subscribers first crack at new tracks, behind-the-scenes video clips or even concert tickets.  Leverage  annotations and/or your video descriptions to help promote them.

11. Q&A: YouTube recommends dedicating one day a month to holding a live Q&A or Google Hangout session with your fans.   Take questions, talk about new projects you’re working on and just hang out.   Your fans will appreciate the opportunity to spend quality time with you and you’ll continue to gain new YouTube followers in the process.  A win-win.

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Promoting Your BandPage Experiences: Part 5 – Word of Mouth

Hi Musicians,

We’ve covered a number of different ways for you to promote your BandPage Experiences over the past week – the main takeaway is that there are many different ways and mediums to promote on. Take a look at your own fan base and think about where your most engaged fans are concentrated, then focus your energy there. Today we’ll be covering in-person / word of mouth promotion and what you can do when you’re with your fans in real life.

Part 1: Facebook | Part 2: Twitter | Part 3: YouTube | Part 4: Mailing List

Promote your BandPage Experiences at your live shows or whenever you’re in front of your fans. It’s an opportunity to reach a group of passionate fans who will be your evangelists and help spread the word.

Example: “Hey guys! I’m so glad you came out tonight to see me – it really means a lot. If you’re hungry for more, I have some XXXX up on my BandPage Experiences store. There are only a few left so you should grab them while they’re still up! Tell all your friends!”

Now you have a sense of all the things you can do to promote your Experiences after you set them up. We recommend posting where you have the highest concentration of fans who are likely to buy your Experiences. This often times means posting on your social networks first, in order of ones with the most fan count. The main point to remember is to make a compelling offer and take the time to promote your BandPage Experiences once you set them up!

Well, that’s it for our BandPage Experiences blog series on promoting your offers! Stay tuned for a post soon about how to structure a great offer – we’ll cover pricing, quantity, descriptions, and all that good stuff.