Promoting Your BandPage Experiences: Part 5 – Word of Mouth

Hi Musicians,

We’ve covered a number of different ways for you to promote your BandPage Experiences over the past week – the main takeaway is that there are many different ways and mediums to promote on. Take a look at your own fan base and think about where your most engaged fans are concentrated, then focus your energy there. Today we’ll be covering in-person / word of mouth promotion and what you can do when you’re with your fans in real life.

Part 1: Facebook | Part 2: Twitter | Part 3: YouTube | Part 4: Mailing List

Promote your BandPage Experiences at your live shows or whenever you’re in front of your fans. It’s an opportunity to reach a group of passionate fans who will be your evangelists and help spread the word.

Example: “Hey guys! I’m so glad you came out tonight to see me – it really means a lot. If you’re hungry for more, I have some XXXX up on my BandPage Experiences store. There are only a few left so you should grab them while they’re still up! Tell all your friends!”

Now you have a sense of all the things you can do to promote your Experiences after you set them up. We recommend posting where you have the highest concentration of fans who are likely to buy your Experiences. This often times means posting on your social networks first, in order of ones with the most fan count. The main point to remember is to make a compelling offer and take the time to promote your BandPage Experiences once you set them up!

Well, that’s it for our BandPage Experiences blog series on promoting your offers! Stay tuned for a post soon about how to structure a great offer – we’ll cover pricing, quantity, descriptions, and all that good stuff.

Promoting Your BandPage Experiences: Part 4 – Mailing List

Hey Musicians,

In this post we’ll cover how to promote your BandPage Experiences to your Superfans through your mailing list. To recap, we’ve been publishing a series of posts on different channels you can promote your Experiences through, and showcasing examples of how other successful musicians have done it. We are now approving submissions to join our BandPage Experiences closed beta – just log into your BandPage editor, choose the artist you want to submit and navigate to the BandPage Experiences tab on the left hand navigation.

Part 1: Facebook | Part 2: Twitter | Part 3: YouTube | Part 5: Word of Mouth

Your mailing list houses your most passionate fans – these are fans who want to hear from you and interact with you. Email your mailing list to tell them that they now have a chance to engage more deeply with you through BandPage Experiences.

Best Practices:

  • Keep it short: People’s attention spans are short. Keep your email text short and sweet, and more fans will read through the whole thing.
  • Give clear action steps: Tell your readers what to do next. If you’re promoting your BandPage Experiences, then action steps like “Buy them before they run out!” or “Check them out now” will point fans towards your goal of getting them to look at your Experiences page and buying an Experience.
  • Track your emails: Use trackable links like bit.ly or shortURL so you can track and measure the amount of traffic you are generating with your post, and optimize your message based on performance.

An example from Ryan from Sleeping at Last is below. He keeps his tone genuine and lighthearted throughout his whole email to his fans. He describes each experience in detail, and gives the context behind them.

After he sent this email to his mailing list, his Experiences sold out and he had to add more. The takeaway is that as a musician, you should know where your strongest group of fans are – and it will differ for each artist.  In general, if you have a mailing list then it should contain your strongest fans who want to hear from you and deepen their relationship with you.

BandPage Experiences email from Sleeping At Last

Thanks for reading this installment about promoting to your mailing list! Be sure to tune in for our next and final installment, promoting your Experiences through word-of-mouth.

Promoting Your BandPage Experiences: Part 2 – Twitter

Hi Musicians,

We’re back! To recap, this is part 2 of 5 of a series of blog posts on how to promote your BandPage Experiences. Part 1 covered different promotion tactics on Facebook, and this next post in the series will cover how to promote your Experiences to your Twitter fans.

Part 1: Facebook | Part 3: YouTube | Part 4: Mailing List | Part 5: Word of Mouth

Promoting on Twitter

Twitter is great for connecting to your fans in real-time, in your own voice. Write an engaging post about your experiences (keep it to 140 characters!), and prompt your fans to favorite, retweet, and click through to buy your experience right when they see your tweet. Retweeting is especially important because it expands the reach of your tweet to your fans’ followers.

Quick Tip! We suggest using trackable links like bit.ly or shortURL so you can track and measure the amount of traffic you are generating with your post, and optimize your message based on performance.

Best Practices:

  • Take Advantage of Twitter Lingo: Make good use of hashtags (#) to have your tweets show up in searches and mention other users (@) whenever applicable so that the maximum number of people will see your tweet.
  • Images and Media Get Clicks: Tweets with images get twice the amount of engagement as ones without. Examples:
    • George Clinton from Parliament Funkadelic makes great use of hashtags here, making his tweet show up to people who are searching for Oakland or Sacramento events on Twitter. He also conveys the concept of scarcity well in this tweet, making his followers act fast due to quantity running out.
    • George Clinton's Tweet about BandPage Experiences
  • Have Friends and Fans Retweet You: Increase your reach by having people you know share your tweet with their own followers by retweeting you.
  • Interact With Your Fans: Thank them for buying your Experience, answer their questions, give them a shoutout and more. Example from The Octopus Project:
    • The Octopus Project Retweets a Fan

Advertising on Twitter

  • Promoted Tweets: Select specific tweets to promote to your fans and increase the number of people who see it. You can choose to target your fans and/or fans of other bands you’ve toured with before or are similar in sound. Get started now at ads.twitter.com.

Twitter Advertising Resources:

Check out Part 1 of this series, which covers how to promote your BandPage Experiences on Facebook.

Music Monday: Alex Day and the Power of an Engaged Fan Base

The internet has been buzzing lately about Alex Day, the YouTube sensation who released his album at the same time as Justin Timberlake and outsold him on the iTunes UK charts with a fraction of the resources. How did he do it? Years of hard work to engage and cultivate his passionate fan base.

Day started posting videos on YouTube in 2006, and has kept a schedule of 1-2 videos a week since then – that’s some real dedication there. Now he boasts more than 600,000 subscribers, 100 million + views on YouTube, and over half a million songs sold. Now for the biggest revelation – he’s done it all independently, without a label.

James Altucher of TechCrunch wrote a great piece on Alex and it has some great lessons in there about how musicians should manage social media. The thing to remember about all of this is that it didn’t happen overnight. This was a product of almost a decade of hard work that finally paid off. So to our musicians who are reading this, there will be hard times in your career – but keep building up your foundation and content. Practice and get feedback from your friends and the larger music community. Continually engage your fans and reward them for supporting you. That’s the core idea driving BandPage experiences – we want to give musicians like you an opportunity to break down the glass wall between you and your fans, to reach out to them and engage them like never before.

And of course, here’s Alex Day’s new album for you to listen to and buy:

Alex Day – Epigrams and Interludes

And just for fun, Alex will explain “Lost” to you right now.

Note: BandPage is bringing back #MusicMondays for you! Every Monday we’ll post a little something on happenings in the music industry. Subscribe on the right and stay tuned for more!

Tip of the week: “Gating” tracks on your BandPage Profile

At BandPage not only are we dedicated to helping you share your music, tour dates, photos and videos with your fans but we are also dedicated to helping you make new ones.  Which is exactly what our “gating” features are meant to do.  Gating simply refers to asking a fan to take an action in order to gain access to a certain piece of content.  This action could range anywhere from “liking” your page, joining your email list or even tweeting about your new video.  In exchange for this action, a fan is given exclusive access to exclusive content like a song, video or photo.  Gating features are a great way for you to increase your number of page “likes,” help spread the word about a new song or video or gain new email addresses for your email list.  We do, however recommend being strategic when it comes to utilizing gating features.  If you are a developing artists hoping to build a fan base asking someone to “like” your page or give you their email address in exchange for the ability to stream a song may be counter-productive.  Instead, consider letting potential fans listen to your music for free.  If they like what they hear and want to own the mp3, than asking them for a page “like” or an email address in exchange for a free mp3 isn’t such too much of a stretch.  If you are an artist who has an established fan-base than you have room to be a bit more liberal with your gating.  You know fans are going to be excited to check out a new song or video so leveraging that excitement to help spread the word is a no-brainer.  Fans will have no problem tweeting or liking your page to access the new content which only helps grow your social reach.  Gating is a powerful feature, so use it wisely and experiment to see what works best for you.

In case you’ve been out of the “gating” game for awhile or just new to it, below is a quick refresher on how to set up “Like to listen”, “Like to download”, “Tweet to download”, and “Join Mailing list to download”.  Enjoy!

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