We’re kicking off a partnership with Rhapsody

We’re excited to announce today that we’re launching a major integration with Rhapsody.

Rhapsody will now send targeted emails and notifications to listeners based on their preferences, which includes direct links to purchase limited-edition, VIP BandPage Experiences. Fans that have recently streamed or purchased specific artists will get instant access to the Experiences.

We’re making it possible for musicians to reach their fans in new ways and create a sustainable living. And this the single newest — and most exciting — way for musicians to generate revenue through targeting on streaming platforms like Rhapsody. When we reach fans in moments where they are truly and deeply focused on that artist, we see conversions happen. One summer tour shattered expectations when the artists made $100,000 in just 48 hours selling VIP Meet-and-Greet Packages.

Rhapsody is kicking off our partnership by exclusively marketing several Experiences directly to fans of artists, like Third Eye Blind, Creedence Clearwater Revival, Rozzi Crane, Brandon Boyd (Incubus), Parliament and more. Fans who have purchased or streamed the artist’s music in the last month will receive emails or direct messaging regarding these offers.

3EB-Poster

One of the first bands to be involved in the integration is Third Eye Blind, who are offering fans VIP Ticket Packages, which includes: a ticket to the show; access to part of the band’s sound check where they will play new songs; meet-and-greet session after sound check; one t-shirt from the merch booth and one signed setlist after the show.

Stephan Jenkins, Third Eye Blind frontman has said, “The partnership with Rhapsody provides the perfect context for our most dedicated fans to discover our VIP Experiences…at a moment when they are totally focused on the band.”

This partnership represents the first phase of our integration with Rhapsody — future integrations will feature tour dates, bios, photos and more. Coming on the heels of our partnerships with Xbox Music and VEVO, we’re thrilled to continue providing artists with a central profile to reach their fans, allowing them to increase engagement and revenue. Much more in the works. Stay tuned!

Promoting Your BandPage Experiences: Part 5 – Word of Mouth

Hi Musicians,

We’ve covered a number of different ways for you to promote your BandPage Experiences over the past week – the main takeaway is that there are many different ways and mediums to promote on. Take a look at your own fan base and think about where your most engaged fans are concentrated, then focus your energy there. Today we’ll be covering in-person / word of mouth promotion and what you can do when you’re with your fans in real life.

Part 1: Facebook | Part 2: Twitter | Part 3: YouTube | Part 4: Mailing List

Promote your BandPage Experiences at your live shows or whenever you’re in front of your fans. It’s an opportunity to reach a group of passionate fans who will be your evangelists and help spread the word.

Example: “Hey guys! I’m so glad you came out tonight to see me – it really means a lot. If you’re hungry for more, I have some XXXX up on my BandPage Experiences store. There are only a few left so you should grab them while they’re still up! Tell all your friends!”

Now you have a sense of all the things you can do to promote your Experiences after you set them up. We recommend posting where you have the highest concentration of fans who are likely to buy your Experiences. This often times means posting on your social networks first, in order of ones with the most fan count. The main point to remember is to make a compelling offer and take the time to promote your BandPage Experiences once you set them up!

Well, that’s it for our BandPage Experiences blog series on promoting your offers! Stay tuned for a post soon about how to structure a great offer – we’ll cover pricing, quantity, descriptions, and all that good stuff.

Promoting Your BandPage Experiences: Part 4 – Mailing List

Hey Musicians,

In this post we’ll cover how to promote your BandPage Experiences to your Superfans through your mailing list. To recap, we’ve been publishing a series of posts on different channels you can promote your Experiences through, and showcasing examples of how other successful musicians have done it. We are now approving submissions to join our BandPage Experiences closed beta – just log into your BandPage editor, choose the artist you want to submit and navigate to the BandPage Experiences tab on the left hand navigation.

Part 1: Facebook | Part 2: Twitter | Part 3: YouTube | Part 5: Word of Mouth

Your mailing list houses your most passionate fans – these are fans who want to hear from you and interact with you. Email your mailing list to tell them that they now have a chance to engage more deeply with you through BandPage Experiences.

Best Practices:

  • Keep it short: People’s attention spans are short. Keep your email text short and sweet, and more fans will read through the whole thing.
  • Give clear action steps: Tell your readers what to do next. If you’re promoting your BandPage Experiences, then action steps like “Buy them before they run out!” or “Check them out now” will point fans towards your goal of getting them to look at your Experiences page and buying an Experience.
  • Track your emails: Use trackable links like bit.ly or shortURL so you can track and measure the amount of traffic you are generating with your post, and optimize your message based on performance.

An example from Ryan from Sleeping at Last is below. He keeps his tone genuine and lighthearted throughout his whole email to his fans. He describes each experience in detail, and gives the context behind them.

After he sent this email to his mailing list, his Experiences sold out and he had to add more. The takeaway is that as a musician, you should know where your strongest group of fans are – and it will differ for each artist.  In general, if you have a mailing list then it should contain your strongest fans who want to hear from you and deepen their relationship with you.

BandPage Experiences email from Sleeping At Last

Thanks for reading this installment about promoting to your mailing list! Be sure to tune in for our next and final installment, promoting your Experiences through word-of-mouth.