We’re excited to announce today that we’re launching a major integration with Rhapsody.
Rhapsody will now send targeted emails and notifications to listeners based on their preferences, which includes direct links to purchase limited-edition, VIP BandPage Experiences. Fans that have recently streamed or purchased specific artists will get instant access to the Experiences.
We’re making it possible for musicians to reach their fans in new ways and create a sustainable living. And this the single newest — and most exciting — way for musicians to generate revenue through targeting on streaming platforms like Rhapsody. When we reach fans in moments where they are truly and deeply focused on that artist, we see conversions happen. One summer tour shattered expectations when the artists made $100,000 in just 48 hours selling VIP Meet-and-Greet Packages.
Rhapsody is kicking off our partnership by exclusively marketing several Experiences directly to fans of artists, like Third Eye Blind, Creedence Clearwater Revival, Rozzi Crane, Brandon Boyd (Incubus), Parliament and more. Fans who have purchased or streamed the artist’s music in the last month will receive emails or direct messaging regarding these offers.
One of the first bands to be involved in the integration is Third Eye Blind, who are offering fans VIP Ticket Packages, which includes: a ticket to the show; access to part of the band’s sound check where they will play new songs; meet-and-greet session after sound check; one t-shirt from the merch booth and one signed setlist after the show.
Stephan Jenkins, Third Eye Blind frontman has said, “The partnership with Rhapsody provides the perfect context for our most dedicated fans to discover our VIP Experiences…at a moment when they are totally focused on the band.”
This partnership represents the first phase of our integration with Rhapsody — future integrations will feature tour dates, bios, photos and more. Coming on the heels of our partnerships with Xbox Music and VEVO, we’re thrilled to continue providing artists with a central profile to reach their fans, allowing them to increase engagement and revenue. Much more in the works. Stay tuned!