A Message To Musicians Everywhere: We’ve discovered how to help streaming services generate more revenue for artists

When we announced our landmark partnership with Rhapsody back in June, we were excited to breach a new frontier of opportunity for artists to earn more money from streaming.  The idea was simple: use the power of data to give fans what they want from their favorite artists, whether it’s a VIP ticket upgrade, custom recordings, signed LPs, or anything else an artist might offer.  Never before had listening data from a streaming service been used in this way, and, while optimistic, we weren’t sure just how effective these efforts would be…

We are the musicians, we are innovative and creative and the streaming services that are innovative with us will benefit from having our support.
~Flo Rida

Today, I am thrilled to announce that the results are nothing short of staggering!  To date, we have sent tens of thousands of push notifications with artist offers to Rhapsody listeners whom our algorithm identified as “super-fans” of particular artists.  And fans are engaging at an incredible rate.  We’re seeing clicks at double the rate of Google Search ads, 10x the rate of Facebook ads, and at over 50x the rate of traditional web display advertising.  It’s now clear that this is the most effective way for artists to reach their fans and generate significant incremental revenues from streaming services.

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Musicians with whom we have shared the results, including some of the biggest in the world, are rallying behind this incredibly powerful way for streaming services to support artists and help generate new revenues.  Last week, international Hip-Hop star and entrepreneur Flo Rida stopped by the BandPage office in San Francisco where we had a chance to show him the results of our Rhapsody partnership first hand.  He had this to say:

“The fact that these two companies now allow me to engage my biggest fans at the moment they are listening to my music is incredibly impactful to my business, the numbers speak for themselves.  This is an important path forward for musicians and I hope all streaming services make efforts to support musicians in this way.  I, for one, will be directing my fans to use the streaming services that do this and I suggest the same to my fellow musicians.  We are the musicians, we are innovative and creative entrepreneurs and the streaming services that are innovative with us will benefit by having our support. It’s a win win. The solutions that BandPage has created are the kind of innovations that change industries and it’s time for us as an industry to act on it.“

As if that weren’t enough, it turns out that fans love receiving these notifications.  Rhapsody users are engaging with these BandPage targeted messages at a rate 50% higher than other personalized messages sent by Rhapsody.  So Flo had it right, this is a win for artists, a win for streaming services and a win for fans who are now more connected to the musicians they love.

FloRidaBandPageRhapPushFinalIn the coming months, we will be working tirelessly to scale this program, increasing the number of artists that can take advantage of this new revenue opportunity.  At full scale, taking advantage of this program will be as simple as logging in to your BandPage, uploading your offers to your profile, and we’ll take care of the rest.  If you already have offers on your BandPage, we’ll start syndicating those offers to Rhapsody automatically in the coming months.  We will also be working to bring on new streaming partners so you can continue to use BandPage to reach your biggest fans wherever they are.  And, of course, we’ll continue to distribute your content and offers free of charge.

In the meantime, if you are interested in participating in the Rhapsody pilot phase, log in to your BandPage account, click on the ‘Audiences’ tab, and click ‘Request’ next to Rhapsody.

Here’s to building the future of the music(ian) business,
J and the BandPage Team

Disciple Media Partners with BandPage to Target Musician Mobile Apps to Super-Fans

Today Disciple Media announced a new partnership with BandPage to distribute bespoke musician mobile apps to their biggest fans across the BandPage Network.  Disciple Media is a music technology company that creates and powers mobile apps for musicians with a special focus on helping them generate revenue from their fan base.  Musicians that sign up with Disciple will be able to easily take advantage of BandPage’s behavioral targeting capability and wide portfolio of partnerships reaching over a billion music fans across multiple platforms including Spotify, Shazam, Rhapsody, VEVO, Rdio, LyricFind and more.

We are always looking for new and powerful ways for musicians to build their career and believe that products like the ones musicians can create on Disciple Media’s platform are an important piece of the necessary array of products in an musician’s store.  We have seen time and again that products that help fans have a great experience around their passion for an artist are one of the greatest opportunities for revenue growth for musicians.

We will be working with Disciple Media to create innovative marketing campaigns involving artists themselves, and then leveraging our targeting capabilities to make sure each artist’s “super fans” are aware of the apps across various music platforms. Campaigns will include targeted notifications through our recently announced data partnership with Rhapsody as well as other targeted communications such as audio ads directly from musicians to their fans, targeted emails and more.

Rhapsody and BandPage Harness The Power Of Big Data To Provide The Complete Music Experience

Rhapsody, the music streaming pioneer, and BandPage, the central marketplace that over 500,000 musicians use to engage and sell to hundreds of millions of fans, have launched a partnership that creates a full-service, personalized streaming experience. Rhapsody users will not only get to listen to all the music they want but also be alerted when their favorite band is coming to town and receive more information about new bands they discover. The biggest fans – those who listen and engage the most – will be treated as VIPs and be directly notified of special opportunities such as private shows, custom recordings and more.

Push Notification on Rhapsody Rhapsody Offer Page

Every day Rhapsody users listen to tracks, “favorite” songs, follow musicians and share tracks with friends. Taken together, these millions of data points paint a clear picture of fans’ favorite musicians. To give fans more of what they love, Rhapsody will now deliver fans compelling things from their favorite musicians like upcoming shows and special opportunities about the band. The insights to what fans want are derived by applying complex analytics to the “big data” sets created by Rhapsody users. This data is only used to provide relevant offers and users can opt out of notifications, if they choose.

“We’ve known that we were sitting on a goldmine of information about music fans and have been looking for ways to help drive revenue for musicians while improving the user experience,” said Greg Spils, ‎Director, Traffic & Demand at Rhapsody International. “By partnering with BandPage, we’ve lit upon a solution to create the full music service experience: one place where fans can listen to music, get updates and special offers from their favorite bands, and learn about new bands.”

BandPage is a marketplace with more music-related offers than any other platform in the world. Like most online marketplaces, BandPage uses behavioral targeting, analyzing large data sets to understand which fans would be interested in which offer, and leverages that insight to display the right offer to the right fan at the right time. The music industry, with its billions of monthly active online users, has online engagement, the raw ingredient for effective behavioral targeting, that dwarfs almost every other industry on earth. This creates an unprecedented opportunity to leverage this method of targeting, ultimately creating a better user experience for fans and more revenue for musicians.

“At BandPage, we’re always striving to find the most powerful ways to generate revenue for musicians and now what we’ve been working on for years is a reality,” said J Sider, CEO and Founder of BandPage. “For the first time ever, we can help musicians reach their fans where they are spending the most time in a highly targeted way which also creates a great user experience for the fan. The fan never gets anything that feels like spam, they will only see offers for their favorite bands. It’s truly a ‘win-win’ where the fan gets what they want, which, in turn, drives more revenue for musicians.”

In the same way other big data analytics firms use data from major streaming services to power music recommendations, BandPage is using data to help streaming services know what tour date or special offer to display to the fan with the goal of creating a better user experience for the fan and more revenue for the band.

“From where we sit this is a fundamental shift in the way we run our business,” said Tim Hunkele, VP of digital strategy for Wiz Khalifa. “We used to reach our fans on our website and social media. However, as the music industry shifts, our fans are spending far more time consuming music on streaming services, so that’s where we need to reach them. Instead of posting the same offers to everyone like we do on Facebook or Twitter; BandPage and Rhapsody help us display the right offers at the right time to the right fan. Musicians have been looking for ways that streaming services can help them drive more revenue; this is it. I see this as a major part of what will drive our revenue moving forward, while making it easy for our fans to find the best experiences tailored to them.“

Gov’t Mule Sweepstakes Winner

We recently ran an awesome sweepstakes with Gov’t Mule, and now it’s time to announce the winner! After receiving many entries, we’re thrilled to congratulate:

Megan Migliore

Congratulations, Jason! A big thanks to everyone who participated, and keep an eye out for more contests like this in the future.

 

The Disco Fries Sweepstakes Winner

We recently ran an awesome sweepstakes with The Disco Fries, and now it’s time to announce the winner! After receiving many entries, we’re thrilled to congratulate:

Jason Lee

Disco Fries

 

Congratulations, Jason! A big thanks to everyone who participated, and keep an eye out for more contests like this in the future.

Bahamas Sweepstakes Winner

We recently ran an awesome sweepstakes with Bahamas, and now it’s time to announce the winner! After receiving many entries, we’re thrilled to congratulate:

Christine Hatch

Congratulations, Christine! A big thanks to everyone who participated, and keep an eye out for more contests like this in the future.

BandPage Powers Your Tour Dates on Google

We’ve been hard at work to make sure your Tour Dates reach your fans whenever they are looking for you across the web. Today, Google announced that it’s easier than ever to get Tour Dates from your BandPage in search results.

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All you need to do is make sure your Tour Dates are up to date in BandPage and add a short line of code to your website that let’s Google know where to find your events, and they’ll begin to show up a few days later in Google search results when your fans search for your tour dates.

Keeping your BandPage tour dates up to date is important so that you can take advantage of this amazing opportunity and also so that you can reach your fans in the other places that BandPage sends your tour dates including VEVO, Xbox Music, SoundCloud, LyricFind, Facebook, your website and more!

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To get started, simply click below and follow the easy steps outlined. Any questions? Just email our Artist Care team at: support@bandpage.com and we’ll be happy to help!

get started