Rhapsody and BandPage launch tool to drive fans to local concerts for their favorite musicians

How many times have you heard this from a friend, a fan, even yourself: “I had no idea [insert artist name here] was in town! I can’t believe I missed that concert.”  It’s a more common occurrence than many of us realize.  In fact, a Live Nation study claims that 40% of tickets go unsold largely due to a lack of awareness.  Many services have tried to solve this problem, but most fall short of helping musicians sell out shows and give fans the best ticket purchase experience possible.  

BandPage and Rhapsody have teamed up to let fans know about upcoming concerts and help musicians drive ticket sales. Starting today, a new real-time concert push notification feature will deliver alerts to your fans based on their listening behaviors, preferences, and geography, the first  of its kind. The best part is there are no additional services required – no apps to download, no complicated tasks to complete.  All your fans need to do is simply listen to your music.  

Push_Events_G-eazy_v3But what does this push notification service look like?  Imagine you are absolutely head over heels for Oakland based artist G-Eazy.  You’ve had his latest album, “When It’s Dark Out,”on repeat for weeks.  Unbeknownst to you, G-Eazy recently announced a world tour, and he’s coming to your town.  In the middle of a G-Eazy binge on Rhapsody, you get a push notification on your phone (like the one pictured here) informing you of an upcoming G-Eazy show in your town!  A simple tap on “Get Tickets”, and you are on your way to G-Eazy bliss.

What makes this a more powerful experience for music fans is two things:

It engages your fans in a ‘moment of intent’
We live our lives in moments.  And we act upon our impulses in these moments.  If we’re in an “I’m hungry and need to eat” moment, and we see an ad for a local pizza place, we’re more likely to go buy that pizza than at any other time.  As BandPage has observed, the same applies to music.  When a fan is actively listening to your music, that is the best moment to show them a message, an offer, or a concert ticket direct from you.

It offers a seamless experience, taking your fans directly from Rhapsody to the point of ticket purchase
Unlike other ‘concert awareness’ services that require another app to open or an intermediate page to view, BandPage concert push notifications take your fans directly to your ticketing provider’s purchase page for that specific show, increasing the likelihood that your fans will complete a purchase.

Under the Hood: What goes into triggering a push notification?

It all starts with getting your tour dates into BandPage.  BandPage then uses a combination of listening data to identify the best fans to receive information about your concerts.  That data is then combined with geographic data to identify the best tour date to feature in the message.  Finally, once we identify a fan is in a ‘moment of intent’, aka. actively listening to your music, the appropriate tour date will be selected from your BandPage profile, and the push notification will trigger.  BandPage regulates carefully the frequency and volume of messages your fans receive, so they will never be spammed with unwanted messages.  

You have questions.  We have answers.

How can I start sending push notifications about my shows to my fans on Rhapsody?

If you already have your music on Rhapsody, all you need to do is add your tour dates to your BandPage.  Once your tour dates are in BandPage’s system, we’ll automatically start searching for the best fans to receive messages about your tour.

How much does this feature cost?

Exactly zero dollars.  Free.  Just like all BandPage content hosting and distribution services across Rhapsody and other streaming services, sending push notifications to your fans doesn’t cost you a dime.

Do I need to worry about my fans getting too many or unwanted messages?

Nope.  BandPage will optimize the volume and frequency of messages your fans receive so that such messages never become ‘spammy’ or burdensome to your fans.  Your fans also have the ability to disable push notifications from Rhapsody entirely if they so choose.

I want to read more about this! Where?

Great! Here’s what Hypebot had to say. And here’s a nice shout out from Rain News.  And check out Rhapsody’s press release here.

I have other questions.  Who can I contact?

We’d love to hear from you!  Direct any inquiries about this program or anything BandPage to support@bandpage.com

BandPage and Deezer just put more power (and money) in the hands of musicians, where it belongs

BandPage and Deezer have announced a landmark partnership enabling musicians to directly monetize Deezer’s 6 million subscribers in 180 countries.  Deezer will source profile photos, events, and offers from BandPage, and target specific offers and event listings to a musician’s biggest fans based on each fan’s listening behavior.

BandPage has pioneered the use of listening data to help musicians generate more revenue from streaming services such as Rhapsody and Rdio.  This partnership with Deezer represents a major expansion of BandPage’s targeting capabilities, providing even greater value to musicians all around the world.  

Read more about this exciting partnership below, and Log In to your BandPage now to make sure your profile, tour dates, and offers are up to date:

Continue reading

BandPage is now sending over 1 million fans to musicians’ stores every month!

Today, we announced a major milestone for our business and for all musicians who use BandPage to distribute their offers.  We are now sending over 1 million fans to musicians’ stores every month!  Read more about what that number means below:

BandPage_1Mil_charts_v05_vertBandPage announced it is now sending over 1,000,000 music fans to musicians’ online stores each month from its partnerships with Spotify, Rhapsody, Rdio, VEVO, Shazam, Lyricfind and other music services and destination sites. This level of traffic positions BandPage as one of the leading sources of traffic for most musician stores, along with Google search and Facebook. This scale, along with BandPage’s ability to provide fans with highly targeted offers personalized to them, has resulted in musicians making thousands of dollars per month from their offers distributed through the BandPage platform.

relentlessGENERATOR, one of the world’s largest D2C music and entertainment retail platforms managing hundreds of musician stores, confirmed that BandPage was now one of its leading sources of traffic, alongside artist websites, search, email, and social channels. “BandPage has emerged as a significant and valuable partner for GENERATOR,” said Thai Randolph, Chief Marketing Officer at GENERATOR. “If we had to replace the traffic we have received from BandPage during the past six months through a display advertising campaign, we would need to buy over one billion impressions.”

The amount of traffic and transactions occurring on the BandPage network has given the company unparalleled insight into which musician stores and offers are performing the best. The company announced that offers that connect fans to their favorite artists in unique and distinctive ways, such as online experiences, VIP tickets and signed memorabilia, are the best selling items. Additionally, the company announced that fans of the Rock, Electronic and Country genres are the most likely to buy. BandPage is seeing that signed merchandise products sell at prices twice as high and twice as fast as their unsigned counterparts. BandPage reports that the sales of in-person experiences are increasing at the fastest rate.

”Every day we study online trends and the purchasing behavior of music fans and we’ve consistently seen the highest qualified traffic come from the streaming services and music destination sites – where an artist’s customers are engaging with the artists’ music the most,” said J Sider, CEO and Founder of BandPage. “After years of testing, we now have clear insights around what products music consumers find most interesting and what they’re most likely to purchase. The goal of studying these trends and applying the findings to our industry is to always help musicians increase their revenue at a time where the main product we’ve sold for decades has been in major decline. As an industry, we need to work together to understand the new types of products our customers want to buy and then find the most effective ways to reach them to build sustainable careers for musicians big and small.”

Musicians are able to list all of their commercial offerings including presale offers, VIP meet and greet tickets, online concerts, t-shirts, signed merchandise and more by accessing their profile and store via the BandPage Editor. Once added to the BandPage profile the offers display in near realtime to fans on places like Spotify, VEVO, YouTube, Shazam, Rhapsody, and Rdio at the moment fans are most likely to buy.

BandPage is now 10 Times More Effective Than Facebook at Driving Music Customers to Musician’s Stores Using Streaming Behavioral Data

When we announced our landmark partnership with Rhapsody back in June, we were excited to breach a new frontier of opportunity for artists to earn more money from streaming.  The idea was simple: use the power of data to give fans what they want from their favorite artists, whether it’s a VIP ticket upgrade, custom recordings, signed LPs, or anything else an artist might offer.  Never before had listening data from a streaming service been used in this way, and, while optimistic, we weren’t sure just how effective these efforts would be…

We are the musicians, we are innovative and creative and the streaming services that are innovative with us will benefit from having our support.
~Flo Rida

Today, I am thrilled to announce that the results are nothing short of staggering!  To date, we have sent tens of thousands of push notifications with artist offers to Rhapsody listeners whom our algorithm identified as “super-fans” of particular artists.  And fans are engaging at an incredible rate.  We’re seeing clicks at double the rate of Google Search ads, 10x the rate of Facebook ads, and at over 50x the rate of traditional web display advertising.  It’s now clear that this is the most effective way for artists to reach their fans and generate significant incremental revenues from streaming services.

Rhapsody_infographic_ctr_final

Musicians with whom we have shared the results, including some of the biggest in the world, are rallying behind this incredibly powerful way for streaming services to support artists and help generate new revenues.  Last week, international Hip-Hop star and entrepreneur Flo Rida stopped by the BandPage office in San Francisco where we had a chance to show him the results of our Rhapsody partnership first hand.  He had this to say:

“The fact that these two companies now allow me to engage my biggest fans at the moment they are listening to my music is incredibly impactful to my business, the numbers speak for themselves.  This is an important path forward for musicians and I hope all streaming services make efforts to support musicians in this way.  I, for one, will be directing my fans to use the streaming services that do this and I suggest the same to my fellow musicians.  We are the musicians, we are innovative and creative entrepreneurs and the streaming services that are innovative with us will benefit by having our support. It’s a win win. The solutions that BandPage has created are the kind of innovations that change industries and it’s time for us as an industry to act on it.“

As if that weren’t enough, it turns out that fans love receiving these notifications.  Rhapsody users are engaging with these BandPage targeted messages at a rate 50% higher than other personalized messages sent by Rhapsody.  So Flo had it right, this is a win for artists, a win for streaming services and a win for fans who are now more connected to the musicians they love.

FloRidaBandPageRhapPushFinalIn the coming months, we will be working tirelessly to scale this program, increasing the number of artists that can take advantage of this new revenue opportunity.  At full scale, taking advantage of this program will be as simple as logging in to your BandPage, uploading your offers to your profile, and we’ll take care of the rest.  If you already have offers on your BandPage, we’ll start syndicating those offers to Rhapsody automatically in the coming months.  We will also be working to bring on new streaming partners so you can continue to use BandPage to reach your biggest fans wherever they are.  And, of course, we’ll continue to distribute your content and offers free of charge.

In the meantime, if you are interested in participating in the Rhapsody pilot phase, log in to your BandPage account, click on the ‘Audiences’ tab, and click ‘Request’ next to Rhapsody.

Here’s to building the future of the music(ian) business,
J and the BandPage Team

Disciple Media Partners with BandPage to Target Musician Mobile Apps to Super-Fans

Today Disciple Media announced a new partnership with BandPage to distribute bespoke musician mobile apps to their biggest fans across the BandPage Network.  Disciple Media is a music technology company that creates and powers mobile apps for musicians with a special focus on helping them generate revenue from their fan base.  Musicians that sign up with Disciple will be able to easily take advantage of BandPage’s behavioral targeting capability and wide portfolio of partnerships reaching over a billion music fans across multiple platforms including Spotify, Shazam, Rhapsody, VEVO, Rdio, LyricFind and more.

We are always looking for new and powerful ways for musicians to build their career and believe that products like the ones musicians can create on Disciple Media’s platform are an important piece of the necessary array of products in an musician’s store.  We have seen time and again that products that help fans have a great experience around their passion for an artist are one of the greatest opportunities for revenue growth for musicians.

We will be working with Disciple Media to create innovative marketing campaigns involving artists themselves, and then leveraging our targeting capabilities to make sure each artist’s “super fans” are aware of the apps across various music platforms. Campaigns will include targeted notifications through our recently announced data partnership with Rhapsody as well as other targeted communications such as audio ads directly from musicians to their fans, targeted emails and more.

Rhapsody and BandPage Harness The Power Of Big Data To Provide The Complete Music Experience

Rhapsody, the music streaming pioneer, and BandPage, the central marketplace that over 500,000 musicians use to engage and sell to hundreds of millions of fans, have launched a partnership that creates a full-service, personalized streaming experience. Rhapsody users will not only get to listen to all the music they want but also be alerted when their favorite band is coming to town and receive more information about new bands they discover. The biggest fans – those who listen and engage the most – will be treated as VIPs and be directly notified of special opportunities such as private shows, custom recordings and more.

Push Notification on Rhapsody Rhapsody Offer Page

Every day Rhapsody users listen to tracks, “favorite” songs, follow musicians and share tracks with friends. Taken together, these millions of data points paint a clear picture of fans’ favorite musicians. To give fans more of what they love, Rhapsody will now deliver fans compelling things from their favorite musicians like upcoming shows and special opportunities about the band. The insights to what fans want are derived by applying complex analytics to the “big data” sets created by Rhapsody users. This data is only used to provide relevant offers and users can opt out of notifications, if they choose.

“We’ve known that we were sitting on a goldmine of information about music fans and have been looking for ways to help drive revenue for musicians while improving the user experience,” said Greg Spils, ‎Director, Traffic & Demand at Rhapsody International. “By partnering with BandPage, we’ve lit upon a solution to create the full music service experience: one place where fans can listen to music, get updates and special offers from their favorite bands, and learn about new bands.”

BandPage is a marketplace with more music-related offers than any other platform in the world. Like most online marketplaces, BandPage uses behavioral targeting, analyzing large data sets to understand which fans would be interested in which offer, and leverages that insight to display the right offer to the right fan at the right time. The music industry, with its billions of monthly active online users, has online engagement, the raw ingredient for effective behavioral targeting, that dwarfs almost every other industry on earth. This creates an unprecedented opportunity to leverage this method of targeting, ultimately creating a better user experience for fans and more revenue for musicians.

“At BandPage, we’re always striving to find the most powerful ways to generate revenue for musicians and now what we’ve been working on for years is a reality,” said J Sider, CEO and Founder of BandPage. “For the first time ever, we can help musicians reach their fans where they are spending the most time in a highly targeted way which also creates a great user experience for the fan. The fan never gets anything that feels like spam, they will only see offers for their favorite bands. It’s truly a ‘win-win’ where the fan gets what they want, which, in turn, drives more revenue for musicians.”

In the same way other big data analytics firms use data from major streaming services to power music recommendations, BandPage is using data to help streaming services know what tour date or special offer to display to the fan with the goal of creating a better user experience for the fan and more revenue for the band.

“From where we sit this is a fundamental shift in the way we run our business,” said Tim Hunkele, VP of digital strategy for Wiz Khalifa. “We used to reach our fans on our website and social media. However, as the music industry shifts, our fans are spending far more time consuming music on streaming services, so that’s where we need to reach them. Instead of posting the same offers to everyone like we do on Facebook or Twitter; BandPage and Rhapsody help us display the right offers at the right time to the right fan. Musicians have been looking for ways that streaming services can help them drive more revenue; this is it. I see this as a major part of what will drive our revenue moving forward, while making it easy for our fans to find the best experiences tailored to them.“

Gov’t Mule Sweepstakes Winner

We recently ran an awesome sweepstakes with Gov’t Mule, and now it’s time to announce the winner! After receiving many entries, we’re thrilled to congratulate:

Megan Migliore

Congratulations, Jason! A big thanks to everyone who participated, and keep an eye out for more contests like this in the future.